I have the Moss gage, but a tape measure works as well if one simply places a chalk mark at the center of the tire tread.
Make sure all 4 tires are properly inflated.
Make sure the front tires are pointing straight forward. The steering wheel should be straight if it was installed correctly and the tires are close to the correct toe-in. This is where I use the jack stands and string, to ensure that the front tires are in a straight line with the rear tires.
As previously posted, roll the car back as far as it will go, then push it forward at least 3/4 rotation of tires.
Using the Moss gage, measure the front of the tires from sidewall-to-side wall at the centerline of the hub by sliding the gage end in and out until it reads ‘0". Keep the Moss gage cross arm level.
Roll the car forward 1/2 rotation of the tires (180 degrees)
Measure the rear of the tires from sidewall-to-sidewall at the centerline of the hub, at the same location on the sidewall you measured initially, before rolling the car forward 180 degrees
The Moss gage will read toe in or toe out
If the toe-in needs adjusted, adjust both tie-rod ends the same amount. If you only move one of the tie-rod ends, the steering wheel will no longer be centered.