I use a dial-back timing light. Set it to 32* and when the car pointer is at 0* you're set. They're not expensive.
The only bummer with the A-series engine is that the factory timing marks are on the bottom of the pulley. My wife and I have a method now: I'm on the ground under the front of the car with the light, with my legs where she can see them, she's in the driver's seat. Raise my leg, she brings the revs up to 3500. Lower the leg, back to idle. Not graceful, but it works.
Here's the basic procedure:
1. Unhook the vacuum line (if you have one) from the distributor. Plug the end of the hose (a golf tee works well) and the port on the dizzy.
2. Loosen the clamp that holds the dizzy in place, just enough that you can slowly rotate the distributor body.
3. Start the car.
4. Check the timing using your dial back light. You may want to paint the little notch on the pulley -- I used a little white paint I had lying around.
5. Adjust the distributor, and recheck the timing (I can't remember which direction of rotation moves the timing in which direction, someone here will know)
6. Repeat #4 until everything is set correctly.